There is "Create" option when you add in bulk using search results.
The same option is expected to be added for single items too.

I have a suggestion to make.
I am using your myIbidder chrome extension a lot.
So when I add a new snipe for a product I am able to choose a group from the dropdown. But what if that group is not created? In that case I need to come back to the main site, add new group there and then select it from the dropdown.

Instead it will be nice , if in the extension, in the dropdown, there is an option which says "create new".


Thanks